Transforming OneStrategy's web-experience
The impact? Digiscape's evolved EUEM too streamlined device data, reduced guesswork, and enabled IT teams to diagnose and prevent issues more efficiently, improving overall productivity and user experience.
Challenge
IT teams struggled with fragmented device data, slow troubleshooting, and reactive issue resolution, leading to inefficiencies and delayed responses to critical failures.
Process
Identified key pain points for service desk engineers and system administrators, reframed the problem around data consolidation, decision-making, and compliance flexibility, and designed a more proactive and intuitive monitoring system.
ROLE
User Experience Designer
INDUSTRY
Information Technology (IT) Automation
Timeline
Dec 2021 - May 2023
STATUS
Released
Timeline
Dec '21 - May '23
overview
OneStrategy is a leading design studio with a global presence, founded in 2005, it is known for its design and strategic expertise in various domains, and their scientific approach to User Experience design. The agency’s website was developed at a time when it had just started making its mark in the industry.
challenge
What changed for OneStrategy?
The agency’s website was developed at a time when it had just started making its mark in the industry.
Over the years, it grew to become a leading UX agency , with a rapidly growing global presence. OneStrategy’s remarkable participation and contribution to design conferences, its own initiatives to nurture design innovation, its impact-driven work and diversity in domains has earned the agency a reputation.
The founders identified the opportunity to help their the website reflect this brand evolution, and help users better connect with the brand.
learnings from internal research
Through in-depth discussions with OneStrategy's founders, we uncovered key business goals that would drive the agency's future success. These objectives included attracting more global clients, significantly increasing website traffic, and expanding the leadership team. These goals emerged from our collaborative research process, providing a clear direction for our redesign efforts.
We learnt about the company's foundations
The Origin Story
OneStrategy was built with the goal of establishing crucial dialogue between users and businesses
Vision
Delivering impactful experiences globally
Philosophy
Impact by Design
After a quick heuristic evaluation, we noticed…
Weak First Impression
Our 5-second test with 10 new employees and interns revealed some concerning first impressions. Keywords like 'Dull', 'Monotonous', and 'Generic' came up repeatedly, indicating a disconnect between the brand's identity and its online presence.
Inconsistent Visuals
The existing design lacked visual consistency in CTAs, imagery, and colors, giving it a dated and unprofessional look.
Poor Brand Translation
The design review and user tests highlighted a significant gap between OneStrategy's actual brand identity and how it was perceived through the website. This mismatch prompted us to dive deeper into user perceptions and brand representation online.
Then, rewrote business goals as redesign objectives
Redesign Objective 1
Increasing brand translation
Does the website reflect who ‘One Strategy’ is?
Redesign Objective 2
Increasing user engagement
Does the website help users achieve their goals? Does it keep them curious?
Redesign Objective 3
Help achieve new business goals
Can the website better help achieve the agency's new business goals?
How might we redesign a leading
UX Design Agency's website to align with their evolved brand?
Key heuristic issues
we found…
A very matter of fact approach to the copy and the design, weakening the emotional appeal.
Most impactful pieces such as the business impact and leadership is hidden from users, hindering the flow through the conversion funnel.
Added unnecessary steps for users to gather value out of the content.
Weak CTAs, not truly leading users anywhere.
take a 5 seconds breather, i know you've been looking at portfolios all day
Graphics for the
web experience
One-stop Tool for device level analysis, issue prevention and decision making.
visuals
Graphics for the
web experience
